Generally speaking, email engagement rates rank higher than the rates of many other marketing channels, especially social media (with the potential exception of TikTok).įrom January through December 2021, Campaign Monitor analyzed billions of global emails and reported the following statistics in their 2022 Global Email Benchmarks data: Newsletters will boost your engagement rate But if you include links to your website or to your social media accounts with the promise of something valuable, such as a blog titled “Home Renovations That Give You the Biggest Bang for Your Buck” or “5 Signs That It May Be Time to Sell Your Home,” you’re going to get some clicks.įrom there, the math is easy: The more people you have visiting your site, the more opportunities you collect, and the more potential new clients you earn. The people who regularly receive your email newsletter may not regularly visit your website. Newsletters will drive traffic to your website There are at least four good reasons why you should be sending a newsletter to the people in your sphere. Why every agent should send a real estate marketing newsletter Complete real estate email newsletter services and templates from real estate newsletter companies.The elements of an exceptionally good real estate newsletter.Why every agent should send a real estate marketing newsletter.(More on that later.)īut for now, I’m here to make creating a real estate newsletter a little easier by taking you through some of the most important things you need to know about newsletters, including: Slapping together a newsletter is easy, but to create a real estate newsletter for clients that actually generates positive results and doesn’t just come across as an annoying solicitation takes some work, attention to detail, and a good amount of time-which makes automated real estate newsletters an agent’s best friend. Including high-quality photos in your real estate newsletter encourages prospects to anticipate professional, high-quality service.
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